Most shop boards should run the full width of the shop front and be about 2.5 to 4 ft tall. The right letter size depends on how far away your customers need to read it.
Rule of thumb for letter height
A common sign-industry rule is about 1 inch of letter height for every 10 ft of reading distance, for comfortable reading. For quick reading from a moving vehicle, go bigger.
| Reading distance | Minimum letter height | Typical use |
|---|---|---|
| 25 ft | 2.5–3 in | Market lane, walking customers |
| 50 ft | 5–6 in | Main road, opposite footpath |
| 100 ft | 10–12 in | Wide road, traffic |
| 200 ft | 20–24 in | Highways, building tops |
Common shop board sizes
| Shop front | Typical board size | Area |
|---|---|---|
| Small kiosk | 6 × 2 ft | 12 sq ft |
| Standard shop | 10 × 3 ft | 30 sq ft |
| Wide showroom | 20 × 4 ft | 80 sq ft |
Use our glow sign board price guide to estimate the cost for your size.
How to measure your front
- Measure the full width of the shop front, wall to wall.
- Measure the height available above the shutter or door.
- Note any AC units, pipes or windows in the way.
- Take a straight photo from across the road and send it with the sizes.
Picking a layout too? See 10 shop sign board design ideas.
Frequently asked questions
Is a bigger board always better?
No. A board that fits the front neatly and has clear, large letters works better than an oversized board crowded with text.
Do you measure on site?
Yes. We visit and measure free of charge across Delhi NCR before giving the final quote.
Get a free design and quote
Pixel Glow LED designs, makes and installs sign boards for shops, clinics and offices across Delhi NCR. Call +91 96259 05597 or send us your board size and we will share a design and a fixed price.